Dogecoin Labs takes over MyDoge, DogeOS and Such App; House of Doge’s stake and the funding stay undisclosed

Dogecoin Labs, a new company formed with the Dogecoin Foundation, will own and run the three main consumer products built around DOGE: the MyDoge wallet, the DogeOS application layer and the Such App merchant payments service. Its launch release, sent through GlobeNewswire from Dubai on Wednesday 21 October 2026, names Jordan Jefferson, the founder of MyDoge and DogeOS, as chief executive. The same day, Nasdaq-listed House of Doge (HODO), until now the Foundation’s exclusive commercial partner, said in its own release that it will hand some of its operations to the new company in exchange for a “strategic equity stake”.

The size of that stake is not in either text. Neither are the amount Dogecoin Labs has raised, its investors, its valuation or the date the transactions will close. Unchained noted that neither company disclosed the stake’s size or a valuation, and Decrypt reported no funding figure either.

What is clear is the split of roles. The Foundation, the not-for-profit steward of Dogecoin since 2014, keeps stewardship, support for open-source development and advocacy. Dogecoin Labs takes the commercial side: products, application infrastructure and deals. House of Doge loses its exclusive agreement with the Foundation and gets a long-term licence instead, which keeps its exchange-traded products with 21Shares running.

DOGE traded near $0.079 at 10:45 UTC on Thursday 22 October, down about 3% over 24 hours, according to Coindaro’s market data. The token’s basics are on our Dogecoin (DOGE) coin page.

Dogecoin Labs is run by the team behind MyDoge and DogeOS

Jefferson built MyDoge, the wallet, and then DogeOS, the layer meant to let developers build applications that use DOGE. House of Doge’s release names Alex Lewis, the other founder of DogeOS and MyDoge, alongside him at the head of Dogecoin Labs.

The link to the Foundation runs through Tim Stebbing, described in the launch release as a director of both the Dogecoin Foundation and Dogecoin Labs. House of Doge says he will leave its board to join the new company. So one person moves from the listed company’s board to the private one, while keeping his seat at the Foundation.

“No other digital asset has Dogecoin’s combination of liquidity, community and cultural reach, and its potential has barely been tapped,” Jefferson said in the release. Stebbing said the new company exists to turn the community’s strength into “products people use, while preserving the principles and open development model at the heart of Dogecoin.”

Jefferson also took on the community’s favourite slogan. “The community has been saying ‘DOGE to $1’ for years. Our focus is to build the economy that ambition calls for,” he said. The release sets no price target, and Coindaro does not either.

What Dogecoin Labs takes over: MyDoge, DogeOS and Such App

Three products move under one roof, with the intellectual property and development teams contributed by both the Foundation and House of Doge, according to the launch release. The new company lists a broad field of work: wallets, payments, commerce, trading, DeFi, gaming, AI, social products and developer tools. No timeline is attached to any of it.

MyDoge: a wallet with more than 500,000 users

MyDoge is a self-custody wallet for DOGE. The release says it grew to more than 500,000 users without paid acquisition and that its third version, V3, rolled out in recent weeks. No figure on monthly active users, transaction volume or revenue was published. A user count says how many people set up a wallet, not how many open it each month. For readers new to the category, our guide to crypto wallets and custody explains the difference between a wallet that holds your keys and one that does not.

The wallet’s founding chairman, Bill Lee, once tipped $600,000 in DOGE to buy a team in Ice Cube’s BIG3 basketball league, which the release calls the largest commercial Dogecoin transaction recorded at the time.

DogeOS: on public testnet since 30 September, no mainnet date

DogeOS is the application layer. Dogecoin on its own does little beyond sending and receiving coins; DogeOS gives developers an EVM-compatible environment, meaning they can use the same tools they use on Ethereum. Its public testnet opened on 30 September 2026. A testnet runs with tokens that have no value, so developers and users can try the system before real money is at stake. “Neither release gave a mainnet date,” Unchained wrote.

The idea of an application built on a blockchain rather than on a company’s server is covered in our explainer on decentralised applications.

Such App: invoices and QR codes for merchants

Such App is the payments piece, and its team joins Dogecoin Labs. The beta already lets merchants sell goods and services for DOGE, with invoicing and in-person payments by QR code. Integration with DogeOS is planned, again without a date. This is the product aimed at shops, where the old promise of DOGE as an everyday currency gets tested.

House of Doge trades exclusivity for a licence and an equity stake

For House of Doge, the deal has two halves. It will contribute “select product, engineering and commercial operations and related assets” to Dogecoin Labs, in the words of its release, and receive a stake in return. Neither the percentage nor the value of that stake was given.

Its exclusive commercial agreement with the Dogecoin Foundation is replaced by a long-term licence of unstated length. The Foundation signed a separate agreement that makes Dogecoin Labs its official commercial partner, the role House of Doge used to hold alone.

Chief executive Marco Margiotta framed it as a matter of money and focus. For shareholders, he said, the change creates “a more efficient operating model” and frees up capital for investment products meant to generate revenue. Through the stake, he added, House of Doge shareholders “benefit from what Dogecoin Labs builds”.

The deal is not done. The forward-looking statements at the end of the release cover “satisfying applicable closing conditions and closing the transactions”, the transfer of assets, the expected cut in operating overhead, the development of DogeOS and the company’s sports holdings. No closing date was given.

The 21Shares Dogecoin ETF and the Swiss ETP stay under the licence

The licence lets House of Doge keep working with 21Shares on three listed products: the Dogecoin ETF (Nasdaq: TDOG), the 2x Long Dogecoin ETF (Nasdaq: TXXD) and a Dogecoin ETP on the SIX Swiss Exchange. It also lets House of Doge develop future tokenized alternative investment products. How an exchange-traded fund holds and tracks a coin is explained in our glossary entry on crypto ETFs.

Decrypt recalls that the Foundation-backed 21Shares DOGE ETF launched on Nasdaq this year, and that Bitwise later shut its own Dogecoin fund, citing weak demand. The same outlet notes that products people actually use with DOGE remain few next to the size of its community. Dogecoin Labs is the Foundation’s answer to that second point. Investor appetite for DOGE funds is a separate matter, and a reorganisation does not change it on its own.

How House of Doge got here: Brag House, Triestina and a DOGE treasury

The company began as the commercial arm of the Dogecoin Foundation. On 13 October 2025 it announced a definitive merger agreement with Brag House Holdings (then Nasdaq: TBH), with completion expected early in 2026. It took longer. A release dated 30 June 2026, carried by Macau Business, announced the merger’s completion: the combined company was renamed House of Doge Inc. and began trading as HODO on 1 July 2026.

Its first deals drew attention outside crypto. On 20 October 2025, House of Doge and Brag House said they had become the largest equity holder of U.S. Triestina Calcio 1918, an Italian club then bottom of Serie C, The Block reported. The amount was not disclosed. This week’s release speaks only of “strategic investments in sports” and does not name the club.

A month earlier, House of Doge had partnered with CleanCore Solutions (NYSE American: ZONE) on what was billed as the official Dogecoin treasury. The Block reported on 2 September 2025 a $175 million private placement, with Alex Spiro, Elon Musk’s personal lawyer, as chairman. CleanCore announced on 8 September 2025 that it had bought 285.42 million DOGE, worth about $68 million then, and reported in its fiscal first-quarter release more than 733.1 million DOGE held as of 12 November 2025. No 2026 holdings figure was found, and none of the Dogecoin Labs material mentions CleanCore. Whether that arrangement changes is not known.

DOGE price after the Dogecoin Labs news

At 10:45 UTC on Thursday 22 October, DOGE traded near $0.079, down about 3% over 24 hours and 1.43% over seven days, according to Coindaro’s market data. Bitcoin was near $82,000 at the same time, down 1.6% over 24 hours, so DOGE fell a little more than the largest coin on the day after the announcement.

That is too small a move, and too close to the rest of the market, to pin on the Labs news. The coverage of 21 October gave price snapshots without a time of day, so they are not compared here. No reaction in HODO shares was found at the time of writing.

What is still unknown: stake, funding, closing

Most of the numbers are missing. Neither release, nor the coverage by Unchained, Decrypt and Cointribune, disclosed:

• How much Dogecoin Labs has raised, and from which investors.
• The size and value of House of Doge’s stake, and the valuation of Dogecoin Labs.
• Who owns the rest of Dogecoin Labs, and whether the Foundation holds equity in it.
• How long House of Doge’s licence runs.
• When the transactions are expected to close.
• A mainnet date for DogeOS, and a date for the Such App integration.
• Revenue, retention or monthly activity figures for MyDoge.
• What happens to the CleanCore treasury arrangement, if anything.

Cointribune, which covered the launch for French readers, made the point plainly: a testnet does not guarantee success in production, and a count of registered users says nothing about how often they use the product.

On the morning of 22 October, neither dogeos.com nor the Foundation’s site, foundation.dogecoin.com, carried the announcement. The two wire releases are, for now, the official texts.

What changes for DOGE holders in the US and Europe

On the network, nothing. Stewardship of Dogecoin’s protocol and support for its open-source development stay with the Foundation. Coins held in any wallet are unaffected, and MyDoge users have not been told of any change to the app.

For US investors in TDOG or TXXD, the licence is what keeps House of Doge involved with 21Shares after the end of its exclusivity. The release does not say the products themselves change; their own documents remain the reference for what they hold and charge.

In Europe, the Dogecoin ETP on SIX in Zurich is covered by the same licence. None of the material addresses how Dogecoin Labs’ future products would be treated under MiCA, the EU’s crypto rules, and neither the AMF in France nor Consob in Italy has commented. Italian readers have one more reason to follow the story: the stake in Triestina belongs to the sports holdings that House of Doge’s release lists among its forward-looking risks.

This article reports a corporate reorganisation and is not a recommendation to buy or sell DOGE, HODO shares or any fund.

Next dates and filings to watch

The closing comes first. As a Nasdaq-listed company, House of Doge will have to tell its shareholders when the transactions close, and its filings are the most likely place for the stake size to appear.

After that, the product calendar matters more than the corporate one. A DogeOS mainnet date, and the first usage figures for MyDoge and Such App beyond the 500,000-user count, would show whether the new company has anything to sell. None has been scheduled.